It’s not exactly a hidden fact that the Internet has the ability to reach billions around the world. Websites and social media accounts have become a must for many brands looking for fame.
But for a website to gain some renown, it must first have quality content.
Content writing for websites is a well known line of work among freelancers and outsourcing companies. Many businesses hire these professionals to be their ghostwriters. This is because web writing deals with a wide range of jobs– from blog posts, articles, and copywriting, among various others.
For a small price, these businesses can have content made in their name without going through the trouble of writing it themselves.
To maximize online exposure, however, the outsourcing team must promote their content through other platforms. Increasing site traffic through optimizing written content for SEO alone is not a feasible idea. It takes too much time and wastes the work put into writing content.
But outsourcers do not need to make costly expenses to maximize their content’s reach. There are tools that are available to content marketers for free or a minimal fee, such as:
Social Media Management
This type of tools generally allows for the monitoring of social media channels. Marketers can schedule the time of posting for online content. They also provide analytics for the best time for posting on their pages, allowing users to maximize their content reach.
Most managers provide support for sites such as:
Some of the current widely used tools are:
Hootsuite – currently the most popular management tool. This all-around tool has features such as
- photo attaching,
- link shortening, and
- responding to content in Hootsuite
However, despite its widespread use, newcomers to Hootsuite may be overwhelmed by its dashboard and may find it unfriendly to users at first glance.
Buffer – specializes more in scheduling and publishing content compared to Hootsuite. It connects all social media profiles together for more streamlined scheduling. One significant difference between Buffer and Hootsuite is that Buffer does not allow its users to respond to comments on their posts.
IFTTT - allows automate sharing. For example, if a writer publishes a new article on their site, an update is automatically posted on the site of their choice. This can enhance both Hootsuite and Buffer experiences.
Sharing Button plugins
Sharing Button plugins are widgets that allow readers to immediately share any interesting posts they find onto their profiles.
It is a subtler way of promoting an article in contrast to posting updates on social media after every new created content.
Many share button plugins also have customization, share tracking, and mobile display optimization features.
Some of the most well-known and affordable plugins are:
- Social Warfare
Aside from their self-explanatory definition, most link shorteners also provide basic analytics. This allowing marketers to monitor which posts on social media have more impact than others. Some also have a monetization feature.
- Bitly API – the most well known URL shortener, known for it bit,ly and j.mp extensions.
- Short.st API – Features a monetization system, allowing marketers to earn money when users click on links. The downside to this is that the links look like spam.
- Sniply – creates call-to-actions to shortened links (CTA), but the free version is limited to 1000 clicks per month only. It also does not feature conversion tracking.
- Owly – Hootsuite’s built-in link shortener, but has no other features aside from shortening URLs.
Many web writers can get by with using the free but limited features of these online promotional tools. But for those who are serious with pursuing content writing for websites, they may find investing in the paid versions to be worth their while.